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Young Salah
- Agency
- King Tut’s Playground
- Production House
- Lighthouse Films
- Director
- Mohamed Hamdalla
Project overview
Five football performance shots transformed for Pepsi, replacing the original actor’s identity with Mohamed Salah.
Challenge
Fast football movement, changing angles and expressive close-ups demanded a recognizable likeness without losing timing, realism or the original athletic performance.
Solution
We integrated Salah’s facial identity shot by shot, matching motion, light, perspective and expression while keeping the underlying performance untouched.
Final work
Five shots. One seamless transformation.
Behind the ad
Performance preserved. Identity transformed.
Send us your footage, storyboard or brief.
We’ll show you what’s possible.